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A knowledge resource selected by UNICEF for humanitarian practitioners everywhere

Promoting Positive Gender Roles in Marketing and Advertising during COVID-19: Key considerations for business

In an effort to address the impacts of coronavirus disease (COVID-19), companies are making a number of socially beneficial communications to the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

Source

UNICEF and UN Women

Area of Work

Gender Equality and Empowerment of Girls and Women

Type

Technical Notes or Guidelines

Language

English

Year Published

2020

Last Checked

19/05/2020

DD/MM/YYYY

Region

Global

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