Risk Communication and Community Engagement (RCCE) is one of the key pillars of UNICEF’s COVID-19 response.

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UNICEF Communication for Development is co-leading COVID-19 RCCE efforts at the Interagency level (jointly with WHO and IFRC) as well as leading UNICEF RCCE work (together with key sectors, divisions and programs).

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Keeping with the philosophy of people’s centered approaches, communities’ self-reliance and social justice that have been at the heart of UNICEF’s overall organizational response, UNICEF’s RCCE strategy should embrace the following key principles:

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• Rights-Based

• Evidence-based

• Systems strengthening

• People-centred

• Accountability to affected populations

• Do-no-harm.